Warren Matthews is the co-founder and Chairman of Xtend-Life Natural Products, a family-owned, integrated manufacturer and distributor of natural supplements and skin care products.

Xtend-Life has since become one of New Zealand's business success stories, renowned for the purity of its ingredients, its innovative formulations and its competitive pricing. The company now sells its expanding range of natural supplements, omega-3 and skin care products each month to thousands of customers in over 40 countries. 

Warren Matthews himself has emerged as one of the industry's evangelists. Travelling over 250 000 miles a year, worldwide, he lectures to nutritional science, health and beauty professionals, hosts consumer seminars and meets with Xtend-Life's customers and suppliers. His agenda is simple: to encourage continued scientific research into – and broader, better-informed public acceptance of – the very real benefits of pure, natural products along with sensible diet and lifestyles. 

You can read his blog at http://blog.xtend-life.com/